Dollar Tree keeps growing…new concepts: Dollar Stop and Dollar Tree Market
Dollar Stop information from this Chain Store Age article:
On the growth side, we’re not just seeing it with the dollar stores — which are growing — but in high-end categories and in the outlet sector. Companies such as Dollar Tree, which is rolling out its new concept Dollar Stop, and value-oriented retailers such as T.J. Maxx and its growing A.J. Wright concept, are being joined on the higher end by Saks Fifth Avenue, which is looking for locations, and by some of the specialty retailers such as Rue21 which is also starting to grow.
Dollar Tree, Deal$, Dollar Bill$, Dollar Express, Greenbacks, Only $1.00, Dollar Tree Market information From TradingMarkets.com:
It’s no secret that dollar store businesses have been defying the economic downturn, benefiting from a shift in consumer attitude that embraces frugal spending. With their aisles overflowing with customers who want to stretch their shopping dollar, deep-discount retailers have been replenishing their coffers during the recession, while some of the big retailers were going under or closing stores.
The conventional view that dollar stores will perform poorly in an improving economy is no longer valid as they continue to grow even in recovery, given their strategy of expanding product mix.
Dollar Tree Inc. ( DLTR | PowerRating), the nation’s third-largest deep-discount retailer behind Dollar General Corp. (DG) and Family Dollar Stores Inc. (FDO), reported yet another stellar quarterly results last week.
The Chesapeake, Virginia-based Dollar Tree operates most of its stores under the Dollar Tree name, which offer merchandise at the fixed price of $1.00. The company also runs stores under the name Dollar Bill$, Dollar Express, Greenbacks, Only $1.00 and Deal$.
The Deal$ stores acquired in 2006 for $32 million, sell most items for $1.00 or less but also sell items for more than $1. According to the company, the Deal$ stores provide an opportunity to leverage the company’s infrastructure in the testing of new merchandise concepts, including higher price points, without disrupting the single-price point model.
The company’s merchandise mix includes consumables like candy, food, basic health and beauty care products, paper, plastics, household chemicals, frozen and refrigerated food in select stores, variety products like toys, durable housewares, gifts and seasonal goods, which include Easter, Halloween and Christmas merchandise, along with summer toys and lawn and garden merchandise.
The company is also experimenting an expanded grocery store concept called Dollar Tree Market, which will have a wide array of products ranging from meat and fruit to housewares and baked goods made on the premises.
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- June 6, 2010 / 11:59 am
- Creative Leasing, Demographics, Economic Data, Future Trends, Grocery Stores, Outlet/Budget, Store Expansion, Value Retailers